HBS Milan Marketing Trip

I was fortunate enough to be able to go to Milan, Italy and Lugano, Switzerland with Henley Business School MSc Marketing students. Once we arrived in Milan, we were able to explore a bit around the Duomo Cathedral and indulge in some authentic pizza. Then we were led to Univerità degil Studi di Milano where we had the opportunity to hear from a guest speaker from Pringles who has worked on different types of campaigns. It was an insightful talk that began the theme of experimental marketing that would continue throughout the trip. We then were able to work with students from the university to create equity pyramids for different brands. It was great to be able to interact with other individuals who have different experience than our own. It was overall a very interesting day despite being a bit tired. Later in the evening some of the local students, faculty and our students all went to an aperitivo. For many of us it was our first experience with aperitivo, but all enjoyed the time we had to talk to each other and gain a greater understanding of our new friends' passion and goals for the future. It was the perfect day to start off our trip.